ארכיון: January, 2012

נכתב בתאריך 24/1/2012 בשעה 8:17 מאת Lior Zoref

imageMy TED talk is almost ready. Now it’s time to design the presentation and start rehearsing.

I’m glad to share with you the first draft of the designed presentation.

I have saved the slides as photos on facebook so you can feedback every slide by itself.

In addition, TED allows speakers to use the Shutterstock photos. If you have any ideas for other photos that can fit, you are more than welcome to search their collection and suggest your ideas.

For any idea that will be incorporated in to the presentation, I will add your name at the bottom of the slide :-)

Here is the link to the slides.

I’d love to get your feedback and ideas.

Many thanks  to Meital Chesner and Zohar Nativ Golan from Brando strategic branding studio for the help with the graphics. If you are looking for a design studio, they rock!

Thank you all!

נכתב בתאריך 23/1/2012 בשעה 7:00 מאת Lior Zoref

imageLately I’ve been learning in a whole new way.

In the past, when I was interested in learning about my area of interest, I would have put time and effort searching for sources to learn from. Starting with a search online, reading magazines, professional literature and looking for courses and specialists in the subject matter.

Today, I find myself learning in completely new way.

As you know, My research area is crowd wisdom.

Because you know this, many of you write to me and tell me about new studies, articles that relate to the subject and anything which in your opinion can teach me.

And so, I find myself almost every day with a new post on my facebook wall, a message on twitter or an e-mail from someone directing my attention to something I should learn.

For me this is a new way to learn. Instead of searching for the information, the information comes to me.

Here’s an example of an e-mail I got recently from the retired judge Avigdor Salton who has taught me the connection between crowd wisdom and the judiciary system in the USA:

From: Avigdor Salton
Sent: Tuesday, January 10, 2012 3:48 PM
To: Lior Zoref
Subject: Crowd Wisdom

Dear Mr. Zoref,

This morning I had seen channel 10 and so I got introduced to you and to TED.

On your site you had asked for proposals and comments, among others, to your TED talk.

Therefore, to support the idea of crowd wisdom I would like to take you to the legal world.

In states where the system is of judging with the aid of a Jury (such as England and USA), the basic idea is that the crowd (for our subject=the jury) is not less talented than a judge to test and determine facts (as opposed to determining the legal result of a professional judge who is familiar with the law which needs to be enacted on the concrete case), since a judge is a normal human being.

And so, the jury system still exists these days.

The Jewish American judge, Samuel Leibowitz, in the biographical book "Courtroom" written by the journalist Quentin Reynolds, tells that he use to keep records of the results of the jury in the criminal cases he was judging, and found that in most cases (if I am not mistaken – close to 95%) the result is same to the result the jury !

This is to teach you, that crowd wisdom is just as good as a professional judge.

I wish you luck in your journey,

Best regards,

Avigdor Salton.

נכתב בתאריך 18/1/2012 בשעה 7:37 מאת Lior Zoref

I am about to finish the presentation and it’s looking wonderful Smile

There is nothing more worthy in my opinion than to let you, everyone who helped me build my presentation, to be part of my TED talk.

All you have to do is record a short video saying: "Clever minds think together" and send me the video.

Here’s the explanation how to do it:

Remember to count to 5 before you say it, and try to say it in a normal rhythm, same as I did it.

Please send the video by e-mail to ted@liorz.co.il by Jan 22nd 2012.


נכתב בתאריך 12/1/2012 בשעה 12:46 מאת Lior Zoref



One of the most important things in the process I’m going through are the decisions what not to do.

When I was looking for examples which I will use to demonstrate the implications of crowd wisdom, and among others I thought about Kutiman.

If you don’t know him, Kutiman is an Israeli artist which uses video segments to create extraordinary music. I really like his work and I thought it would be a wonderful example of the use of crowd wisdom, since he takes a lot of music segments from people around the world and turns them into a masterpiece.

Here is his most famous piece:


I wrote this status and asked for your opinion.

In addition to all the compliments which he rightfully deserves, some of you wrote that it is not crowd wisdom since he is the brain behind the piece and not the crowd.

That is why I have decided to give up this part of the presentation. But, I’ve was fortunate enough to get meet Kutiman and appreciate his work even more.



Today I spoke with Prof. Dan Ariely, one of the noticeable Israelis who have presented in TED.

He was very nice to me and gave his advice towards my presentation.

One of his tips was to build the presentation thinking of the internet viewers, as much, and even more than the audience in the theatre. There will be 2,500 people in the theatre, but what is that compared to hundreds of thousands viewers online…

In any case, this is a great opportunity to showcase his presentation, so for those of you who haven’t seen it yet:


Today I got another insight on the use of crowd wisdom.

A week ago I asked your assistance in choosing the photo I have to send TED’s team for a poster they are printing for each of the presenters.

My question was pretty simple, which photo of the 8 options should I choose?


My question was which photo to choose, but the answers I got were much wider.

Many have offered ideas to make my photo more impressive.

Among all of them, the proposition by Yaniv Katan, who has offered that I replace all the small circles around me with the profile photos of the people who have helped me build this presentation.

That’s the beauty of crowd wisdom – when people are asked to think, they do not limit themselves to the exact question asked. They think out of the box and offer much greater ideas than the question itself.

Here is the result:


(Link to the comments, link to a high-res version)

Thanks a lotto Meir Pinto the talented photographer, Yaniv Katan for the idea, Maor Chen and Shay Sapir from Eucalyptus for the graphic help.

נכתב בתאריך 11/1/2012 בשעה 17:12 מאת Lior Zoref

imageToday the full schedule of TED was published, including all the presenters.

Here’s the link to the program guide, and this is a link to the detailed schedule.

The event is 4 days long. My TED talk is on the second day of the event, Wednesday, February 29th, at noon.

I am presenting after LinkedIn founder, Reid Hoffman, god help me.

Among others, you can find the director of DARPA (Defense Advanced Research Projects Agency), the chairman of Singularity University and the most technological wizard there is, Marco Tempest (which if you have not seen his last TED talk, here is the link).

The text for the presentation is ready thanks to dozens of you who have fixed and improved it. I have taken it down from Wikipedia to save some of the element of surprise for the TED participants.

I’m now starting to build the PowerPoint presentation (anyone want to help with the design?) and rehearse.

Now officially my heart beat rate is up by 50%.

נכתב בתאריך 3/1/2012 בשעה 10:00 מאת Lior Zoref

Update: Thank you for everyone who helped me to improve my talk. I’ve removed the text from Wikipedia in order to leave some room for surprise :-)

imageA few months ago I met with Jimmy Wales, the founder of Wikipedia. Wikipedia is the most impressive example I know of crowd wisdom. He was very interested and enthusiastic about the idea that I was going to present at TED.

At the end of the conversation he said this: “listen, why don’t you try and publish your TED talk text on Wikipedia? Allow the crowds to edit and improve your presentation!”.

Actually, a wonderful idea.

Over the last few weeks I have built the presentation with your help. It contains examples, sentences and even jokes I got through the wisdom of the crowds, your wisdom.

Now I am proud to present the first and full draft of the text as a Wiki page in Wikipedia.

[The link was removed]

You are welcome to edit it as you wish. Fix mistakes, add, erase and/or anything that can make the presentation better.

Until now the crowd wisdom has brought me to create a presentation based on your ideas, now with crowd wisdom we can learn how crowds can contribute to improve the presentation.

In addition, if you have any general comments or new ideas, you can comment here.

Thank you.

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