ארכיון: February, 2012

נכתב בתאריך 21/2/2012 בשעה 14:56 מאת Lior Zoref

imageThis is my final post before TED.

I will tell you more about the schedule later on, but first – a warning, a confession.

Children have an attribute which disappears with time. It’s called excitement.

Once, while walking down the street with our daughter Maya (she was 3 years old at the time), an elderly man passed by, as he approached us she yelled out "Daddy, look, it’s a bald man!"

As adults, our level of excitement is just not the same. However, I am still a child at heart when it comes to "excitement". My daily conversations are filled with exciting descriptive words, such as wow, amazing, and awesome. That’s me, that is the way I am. I am like a little kid in a candy store!

Why am I telling you this? Why am I warning you? Let’s just say, that I will probably say "Wow" more than a few times next week while I am at TED.

For those of you who are sensitive to over excitement, I suggest that you filter me out of your stream next week.

Here is my schedule for next week:

I fly to the USA on Friday night.

I’ll be spending a short, but yes exciting, weekend in Manhattan, and then I’ll be traveling to Long Beach, California.

Monday, February 27th, is the day before the TED talks start. On Monday I will have my first rehearsal; I will be meeting with all the speakers and will participate in a few master workshops.

On Tuesday, February 28th, TED begins.

My TED talk is on Wednesday February 29th, at about 14:30 PST.

Following are two days of TED talks filled with lectures and activities ending on March 2nd.

I promise to update my status as much as possible and keep you all in the loop, but I apologize in advance, I probably will not have time to respond due to the jam packed event schedule.

Many have asked me where they can watch my TED Talk live. Unfortunately the TED talks will not be available live for free. There is a Pay per View option via TED Live but prices are not cheap.

Thank you and TED … here I come!

נכתב בתאריך 15/2/2012 בשעה 7:26 מאת Lior Zoref

Just two more weeks to go.

I’m so excited.

The TED talk is ready and I already done a few dozen rehearsals.

The process of creating my talk was fascinating and surprising.

It started with thinking about the structure of the talk, looking for crowd wisdom inspiring stories , receiving creative ideas to convey the message (like the ox, quotations and more), linguistic proof using Wikipedia, editing a video with the crowd, doing the dress rehearsal and more.

The 16 year old Or Sagy has created a diagram to present all the stages in the process by weeks. Here is the big picture:


Here is a link to a high resolution image.

Indeed it is a complex task which required a substantial amount of time.

But, during the process I have met fascinating people, I received amazing ideas and according to your feedbacks, the presentation (touch wood) is excellent. Thank you!

In two weeks I’m going to make my dream come true.

And then, when I will try to be the best I can be, toward the end of the presentation, I will say this sentence which concludes the journey I’m going through in the best way:

"Dreams are what guides us and what helps us to become the best thing that we could be. Dreams are what make us who we are" – Sir. Ken Robinson.

נכתב בתאריך 9/2/2012 בשעה 7:29 מאת Lior Zoref

imageLately, I have been approached by a lot of wonderful people wishing me luck, offering their assistance, showing their interest and asking lots of questions.

It happens not only on Facebook but also in the supermarket, at the Cafe and even at the doctor’s office.

Here are a few recent insights from the last few days.

The ox experiment

One of the questions that I have been asked frequently is "So, Lior, how much does the ox weight?"

A lot of people fear how the results of the ox experiment at TED will manifest. Why? In this modern day era (as opposed to a hundred years ago) people are not used to seeing an ox, let alone estimate the weight of a particular ox!

A very well-known professor, who I admire greatly, told me to watch out! The original crowd wisdom experiment which took place 100 years ago was performed using an audience of professionals, who knew how to evaluate the weight of an ox.

Five days ago I published photos of the ox that will be on stage with me at TED.I asked you to evaluate it’s weight based only on the pictures.

I received 250 different and diverse answers ranging starting by 1/5 of the real weight up to 4 times more than the real weight!

I opened an excel sheet and with great anxiety calculated the average. I will not expose the actual weight here (I will do that during my TED talk), but when I saw the results, my heart missed a beat. The calculated average is less than 1 lbs away from the exact weight! Amazing isn’t it?

That is crowd wisdom. It works today just as it did 100 years ago in a little English village.

Quantity VS quality in crowd wisdom

Finding the weight of the ox is a question simply calculated. You ask the crowd a quantitative question and calculate the average. But if you ask an open question, one that has a qualitative answer, what is crowd wisdom?

There are two ways to do this:

a. A question where you are looking for collective insight. For example, when we need to make a decision with limited possibilities as answers, the collective insight comes from the answers repeated the most, the average is the majority.

b. A question where you are looking for a creative idea. For example, when I was looking for an example to explain the crowd wisdom theory one of the suggestions was to bring an ox on stage. That idea was one of a kind. It is not an average , calculated by the answers. In this case the use of crowd wisdom is like searching for gold. You have to dig through all the ideas to identify the creative ones. If you use Facebook, these ideas will probably stand out, by the "likes" from other people.

Crowd wisdom as a tool for motivation and inspiration.

This insight I gained only today after having a conversation with my friend Shmuel Merhav.

Beyond the wise ideas and the feedback I received, the crowd has given me much more than just wisdom, the most significant being encouragement and motivation.

You can call it crowd cheering.

It started the day I told my friends about my dream and how many of them told me "you are worthy and capable, go for it". For me, those responses were the catalyst in deciding to pursue my dream. The encouragement has continued, with lots of kind words, and as a result, is pushing me forward with an intensity that I have never felt before!

Think of a soccer or basketball team about to lose a game. Then, the crowd starts cheering loudly. Imagine what power and motivation it gives to the team.

That is what I get from you in digital form. You push me forward! It’s just as important as the smart ideas. You know what? It’s even more important.

Thank you.

(19 days to go)

נכתב בתאריך 3/2/2012 בשעה 9:35 מאת Lior Zoref

Here is Teddy, the ox that will be on stage with me during my TED talk, in order to demonstrate crowd wisdom live.

He has kept me awake during last two nights.

I am frightened… clip_image001

He’s HUGE!

I was thinking more about a baby ox, but the guys at TED do everything big clip_image003

To test how crowd wisdom works prior to my TED talk (and also to have a backup in case of a technical malfunction) I would appreciate it if you could take a good look at the ox and send your weight estimate. Thank you!

It is important to me, and essential for the experiment to work, that as many people as possible will participate (there is no need for personal identification). It will only take 10 seconds of your time.

So here he is, in all its glory, Teddy the Ox.




I will show Teddy and its real weight at the end of the talk (in 23 days, but who counts…)

If by any chance you are going to be at TED or knows someone who is, please don’t tell others about the ox. Let’s try to keep this a surprise :-)

please send your weight estimate here.

נכתב בתאריך 2/2/2012 בשעה 11:39 מאת Lior Zoref


Do you dream of giving a TED talk? Here is your chance.

As you know, my way to TED started in the TED auditions last year.

It was the first time that the TED team decided to do auditions.

The auditions were amazing and contributed a lot to the coming TED conference (in 3 weeks, god help me).

Next year, 14 auditions will be held in 6 countries!

A big part of TED 2013 will be based on crowd sourcing.

Here is a link to TED 2013 and here is the link to the audition program.

I would be more than happy to assist anyone who plans to audition. Update me if you are in this :-)

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