ארכיון קטגוריית: ‘Uncategorized’

נכתב בתאריך 9/7/2016 בשעה 5:32 מאת Lior Zoref


Redirecting to http://liorzoref.com

נכתב בתאריך 13/12/2015 בשעה 8:28 מאת Lior Zoref

I wrote this post during my flight back from Seoul, after having an amazing experience.

I was invited by the South Korean publisher (Mirae) to launch my book after it had been translated to Korean. In my wildest dreams, I didn't think the book will lead me to adventures in such fascinating distant places.

As a part of my visit, I've been invited to lecture, do press interviews, and meetings with key opinion leaders while trying to excite Koreans about Mindsharing and crowdsourcing.

I decided to use this opportunity and learn as much as I can about Seoul and the Korean people. In the weeks prior to my visit, I did my homework. For example – reading the excellent book "The Birth of Korean Cool", talking to Israelis and Koreans engaging in commercial cooperation between the two countries, watched the award-winning Korean film "Old Boy" (an amazing movie but highly violent), read about the local food, Kimchi (we will get to that later).

Since this was my first visit to East Asia, I decided to take a 24-hour stopover in Hong Kong.

I'd like to apologize in advance if I'm being overenthusiastic and using the word "amazing" too often, but I've been through so many exciting experiences that left me slightly off-balance…

Let me tell you about my journey, starting with a short visit to Hong Kong on my way to Seoul.

I was traveling with a dear friend, Oded Toledano, who was on a business trip to the biggest electronics exhibitions in Hong Kong and China.



Hong Kong is amazing. I took this photo on the Victoria Peak, on top of the mountain, above the city's striking buildings. Truly, a breathtaking sight. A gripping combination of views that reminded me of New York's intensity, India's density and strange sights I have never seen before.



For example, anyone interested in chicken feet soup?



Or maybe living frogs (for eating)?


20151013_094324 (540x304)


Feeling sick? Why not come to one of the ancient pharmacies, and try a rhino-horn-based remedy (or something else along those lines)?


20151013_123202 (540x304)


After less than 24 hours, I was back at the airport for my connecting flight to Seoul. I got to visit more than a few airport lounges, but the Cathay Pacific Lounge is no doubt an impressive one. It has a giant kitchen that offers wonderful fresh food.


20151013_142553 (540x304)


I arrived at Seoul and got to the hotel, which was designed like a luxurious palace. But I felt somewhat lonely. It turns out there aren't many tourists in South Korea, especially Western ones. The hotel was almost empty.


20151015_000937 (540x304)

I've been told that the Korean people are tech savvy. It is no coincidence that Samsung and LG are Korean companies. But only when I got to my hotel room, I understood how extreme that was. Allow me to present my bathroom. What could possibly be interesting about a mere toilet, you may ask. 

20151015_071657 (540x304)

Well… I tried to flush the water. Turns out, this is no toilet. This is a spaceship developed by the Korean equivalent of NASA. There are no buttons on top of the toilet. Suddenly, I found this panel which had 34 (!!!) buttons. A few minutes passed before I could find a button that would flush the water. At some point, I even pushed a red button near the toilet that turned the alarm on!

After many attempts, I found the elusive button. It was hiding at the top part of the panel. At that moment, I realized I was at a country where things were done differently. But, hey, at least I learned how to flush.

Toiler (540x319)

The big day came. I arrived at the place where the event was supposed to take place, excited and quite curious.

People were very welcoming, smiled at me, bowed and introduced themselves. Many of them were named Kim. At some point, one of them came up to me and said "I brought you the book!".

"My book?", I asked, embarrassed.

"Yes", she answered and gave me two copies of the book in Korean. It's hard to describe the feeling of seeing the texts in a language that is so unlike anything I'm familiar with. Here are some photos.

   20151014_102444 (540x304) 20151014_102335 (540x304)

And then I was called into the room where I was supposed to have an interview with a local journalist. The interview was done with an interpreter who translated everything I said for him.

20151014_111048 (540x304)

The journalist asked all the obvious questions, but at the end, he asked, "what is it about the Israeli education system that makes so many Israelis successful around the world?". I wanted to answer that the way I see it, Israelis are successful despite the education system, rather than thanks to it, but I saw the enthusiasm in his eyes and didn't want to let him down. I talked about the good parts of Israeli Hutzpah. Almost every language has a word that cannot be translated, and it describes that country's characteristic very well. In South Korea, that word is "Han". It's a feeling of anger and revenge in a level that we can't picture. We have the word "Chutzpah". Whoever wants to understand why Israelis are successful should investigate the characteristics of this Hutzpah.

In the weeks preparing for my lecture, I've been warned that Koreans don't participate in lectures. "They will be quiet, and don't try to make them laugh – they won't", that's what an Israeli who knew Korean crowds well told me.

I decided to try anyway. I explain what is collective intelligence, how crowd wisdom changed my life and about the connection between crowd wisdom and dreams coming true. To my delight, they reacted the way any other crowd would. They participated in an experiment I conducted, they laughed a lot, they were excited and asked wonderful questions such as: what do you want your boy to do when he's older? I answered that of course, I wish he does whatever he wants. I told them how much he likes dancing. He's learning from K-pop [Korean pop] videos on YouTube and used the opportunity to thank Koreans for helping my son evolve as a dancer! Here's a video – only for the brave of heart.

At the end of the lecture, dozens of participants came up to me, bowed and thanked me. They said the lecture has inspired them, they hugged and took photos. They were charming.


20151014_145622 (540x304) 20151014_143630 (540x304) 20151014_143816 (540x319)

Only one of the participants came up to me and seemed very disappointed.

I checked on her, and she said she understood the book will be sold only in two days, so she won't be able to ask me to write a dedication for her. I asked her to wait a minute and went to the back room, where copies for the VIP party that was held that night were kept. I took one copy, wrote a special dedication, and gave it to her as a gift. She was so excited… 

20151014_162257 (540x304)

The organizers invited me for lunch in a nearby restaurant. What's on the menu? Ox foot soup!


That evening, there was a rooftop party for guests and VIP. Here's one of them, for example, Jungwook Li. He told me about his dream, and it seems we found a way for him to make it reality.


From there, I went to familiarize myself with Seoul with two great young Israelis. Almog Gorovitz and Omer Har Shany.

20151014_201548 (540x304)

We went to an amazing observation point at the top of the Seoul Tower. What a magnificent city this is. An amazing one. A city full of action, impressive buildings, charming streets, some of the most beautiful entertainment areas I've ever seen. And everything is neat and tidy.

20151014_213232 (540x304)

We went to some of the entertainment areas. Every second store is a makeup shop. Korean women use heavy makeup (and as result, look a bit like dolls). I tasted octopus skewers (weird) and admired the hypnotizing view of the glowing streets.

20151014_203745 (540x304)

We went on to a traditional Korean dinner with barbecue at the center of the table.

20151014_225732 (540x304)

This is a good chance to talk about Korean food.

I’ll be honest. I didn’t find most things to be tasty. Raw beef with seaweed and uncooked eggs, ox foot soup (remember?), octopi and animals that are hard to identify and of course, the pinnacle which is Korea's national dish, the Kimchi. Cabbage pickled in hot sauce. I didn't like it…

20151014_082604 (540x304)

In the morning, a nice tour guide took me on a short trip in the city. Picturesque allies and beautiful shrines.

20151015_104244 (540x304)

So, in conclusion, here are some things I've learned about the Korean people – they are very nice, polite, quiet, and full of appreciation and respect to Israelis and Jewish people. They want to learn from Israelis about innovation and creative thinking. The Talmud is one of the most popular books in South Korea.

Seoul is an amazing city! Hypnotizing shopping districts, combinations of tall mountains, a big river, modern skyscrapers and ancient picturesque structures. Everything is clean, neat, a very effective subway. And if you love meat and seafood, you will love the food. Just be wary of the Kimchi.

Korean culture is the opposite of Israeli culture in almost everything. Israelis don't like being told what to do, whilst they are used to being a part of the hierarchy and are always being told what to do. Israelis improvise, while Koreans work in an orderly manner. Israelis aren't afraid to fail, while Koreans do everything not to fail. Israelis can be noisy, while Koreans are quiet and organized. In Israel, we say "it's going to be fine", Koreans already have it that way. Israelis look for opportunities to go on vacation, Koreans have very good work ethics. Israelis hug, Koreas bow from a distance.

Thank you to all my new Korean friends for your nice hospitality.


נכתב בתאריך 10/6/2015 בשעה 11:51 מאת Lior Zoref

April 27th – Philadelphia

Yesterday I went into the Barnes & Nobel Fifth Avenue store and asked the nice sales assistant at the counter, "Do you have a book called Mindsharing?"

He searched and answered, "Is this from the author Lior Zoref?"

I replied, "Yes."

Then he said, "Of course. It should arrive in two days, on the day it’s being published."

I wanted to enthusiastically tell him "It's my book!" but was too embarrassed.

Tomorrow is the official launch date and today I'm starting my launch tour in Philly. It's my first time here and it looks beautiful.

I had 3 lectures and 1 radio interview.

The first lecture was to a group of business leaders at the Israeli consulate. I learned about the challenge to engage with minorities, the tropical fruits business and other business challenges in the region.

After that I was invited by Dr. Michael F. Smith to Temple University to give a talk at the Fox Business School.

I must admit that I'm still embarrassed when I see signs such as this one.

I had an amazing time talking to a group of about 300 very creative and enthusiastic students.

After this talk Dr. Smith invited two students to have lunch with us and we had a fascinating discussion about the role of new media in shaping the career of graduating students. I shared with them how it took me years to understand that my blog is the driving force behind my career success.

After that I had an interview with Birtan Collier from WRDV-FM radio station. This was another fascinating discussion as she prepared more than 30 questions.

On my way to the next session, I had a chance to see some of Philly's historical buildings such as Independence Hall. Beautiful.

The last event for the day was a writers and bloggers event. They asked many questions about how Mindsharing could help solve regional conflicts and shape a better democracy.

At end of the day I had a lovely dinner with Deputy Consul General of Israel in Philadelphia Elad Strohmayer and his partner Oren Ben-Yosef. I learned how social media helps diplomats do their work much more effectively.

Elad and Oren, thank you for creating such a wonderful first day at the book tour.


April 28th – Happy Publication Date – New York

After an early morning radio interview at WNPV-AM, I took the train and arrived in Manhattan for a very special day, Mindsharing's publication day.

I started the day giving a keynote at Landmark's CIO Summit at the beautiful Time Warner building. Most speakers talked about things such as big data, agile development and cloud computing. I talked about dreams! I was happy to see how senior executives weren't afraid to laugh and get inspired.

(Photo: JeffreyHolmes.com)

From there, I stopped by the same Barnes & Nobel store I visited two days ago. This time I had the courage to introduce myself as Mindsharing's author.

The store manager smiled and invited me to sign the copies of my book. It's hard to explain how special it feels to sign my own book for the first time in a book store.

Then I went to give another talk at Outbrain's HQ. Outbrain is an amazing and very successful Israeli startup in the area of online advertising and marketing. I was happy to see everyone thrilled about Outbrain's upcoming IPO.

The last by but no means the least event of the day was Mindsharing's book launch party hosted by IAC NY.

It's hard for me to express in words just how magical this event was, so I'll share a few pictures with you instead.

The wonderful team at Portfolio Penguin was kind enough to give free books to everyone. Signing 150 copies was a great pleasure.

Thank you Ron Deutch, Sharon Eyni and everyone at IAC for an amazing evening.

I felt grateful that my wife Ayala and my daughter Maya were with me at this magical experience.


April 29th – New York

Today I was joined by Danny Deutch. Danny is a dear friend and the executive producer of 'Mindsharing – the documentary' which we're starting to film today.

We started the day at Jeff Pulver’s breakfast event in my honor. Jeff is one of the masters of crowdsourcing (see how he lost more than 100 pounds using crowdsourcing at his TEDx talk here).

From there I went for a short video recording at the American Management Association (AMA), where I spoke about bottom-up leadership.

We had a wonderful dinner with our friend, author and creative genius Gideon Amichay. He took us to eat 'the best hamburger ever' at Hillstone.


April 30th – New York

After eating that burger last night, we started the day running in Central Park. For those of you who enjoy running, Central Park is one of the most inspiring running locations in the world. We got so much energy just from looking at Manhattan's skyline while running.

I've spent a few hours sending answers to reporters. Getting new questions for the first time from someone who read the book is very gratifying.

Then we went to Columbia University to give a talk to science and business school students.

There's no better time than fall in New York. Flower bloom everywhere.

That was a fun lecture with so many interesting questions from one of the smartest groups I've ever presented to. Thank you Rel Fogel for hosting us.

One of the students told me he was from Iran. He was proud to mention that his best friend was from Israel. They were both sitting smiling together.

We went for dinner in Williamsburg New Jersey with an amazing sunset view of Manhattan. I took this panoramic picture with my phone (click on it to zoom in).


May 1st – New York

On our way to deliver a talk at the Israeli consulate, we passed near the UN building.

Danny said, "Wouldn't it be nice to get inside the general assembly hall and stand on the podium?"

I said, "There's no chance of that happening!"

We moved on and arrived at the Israeli consulate. Standing behind the Israeli flag, as an Israeli in New York, this talk felt very special. We talked about how crazy and amazing Manhattan is, and how's it's the perfect place to try new things and find new dreams.

People laughed, cried and were hopefully inspired to go after their dreams.

I also told them that I’d just went near the UN building and wanted to get in but couldn't.

At the end of the talk, someone from the audience who works at the UN (Meirav) came to me and asked, "Do you want to go on a tour inside the UN with me?"

20 minutes later, I was standing on the podium inside the general assembly hall.

From there we went to the Security Council and I declared that Mindsharing is an important book. No one listened :) But it was fun anyway!

It reminded me once again of the power of crowdsourcing and the power of mindsharing when done in front of live audience too.

Later on I was walking near the New York Public Library. Whenever I'm near a book store or a library, I'm intrigued to see if they have a copy of Mindsharing. So I entered and asked the librarian "Do you have Mindsharing?"

She did a quick search, smiled and said, "Yes we do. Do you want to see it?"

Then she smiled and took me towards the library entrance where Mindsharing was on display.

Once again I felt this magical feeling of being a little boy who barely believes what he sees.


May 2nd – New York

Today I went to have an interview with Jeff Pulver. Jeff shared his view on how crowdsourcing is part of what makes us human, about his struggle to lose weight and recover from surgery using crowdsourcing.

Then Jeff said: "You know what? There's one song which describes what crowdsourcing really is and how it can help anyone makes their dream come true."

"Which song?" I asked.

He replied, "Sweet Dreams" and started to read the lyrics:

Sweet dreams are made of these

Everybody's looking for something.

Some of them want to use you.

Some of them want to be used by you.

Some of them want to abuse you.

Some of them want to be abused

May 3rd – Boston

Today we left NY and headed towards Boston. But before leaving this amazing city, I rented a bike and went all the way to downtown while I watched the Hudson River and New York's skyline.

Then we took the train from Penn station to Boston. 3.5 hours in which I had time to reflect on the last few days.

After arriving, I took a quick shower, had an amazing dinner at a friend's house (Iftach Wizel) and went to deliver a talk at IAC Boston.

What an amazing evening this was. I felt as if it was a stand-up comedy show. The audience laughed and gave me so much love.


May 4th – Boston

I started the day delivering a talk at Trip Advisor HQ. Trip Advisor changed the way we travel and is one of the forces that has disrupted the travel industry using the power of crowdsourcing.

We had a very interesting discussion about how to motivate big crowds to write reviews and how to use crowdsourcing in order to spot manipulation.

From there we went to another place which is very close to my heart – MIT Media Lab. This is the Mecca of the tech world.

I was fortunate to have a 5-hour tour around the lab meeting amazing researchers, discussing the future of crowdsourcing while taking a peek into future technologies.

Then I delivered a talk in front of the Lab's faculty and we had a very interesting discussion about crowdsourcing and artificial intelligence.

From there we rushed to the last talk of the day at Cambridge Innovation Center (CIC).

At the end of the talk people could buy the book.

These two lovely people came and asked me to sign one copy of my book. They didn't know each other before my talk and were interested in each other's questions, so they decided to buy one copy of the book together in order to stay in touch. They asked me to sign it for both of them :)


May 5th – Traveling from Boston to San Francisco

Today we took a long flight (6.5 hours) from Boston to San Francisco.

In San Francisco we were joined by the documentary film directors – Danny Menkin and Yonatan Nir.

When we arrived at our hotel, the receptionist said: "I'm very sorry but we're fully booked. This is why we wish to offer you a free upgrade to the Fairmont hotel just across the street!"

The Fairmont is the most beautiful hotel in San Francisco and were so happy.

My dear friend Gil Peretz invited us all to dinner at his house in Palo Alto. We had an amazing evening with new and old friends.

May 6th  – San Francisco

Today I delivered a talk to a group of entrepreneurs at WeWork Golden Gate.

From there we went to shoot videos at the Golden Gate and in Sausalito. When the documentary is released, you'll be able to see one of the deepest and most emotional conversations I've ever had with my childhood friend Ori Eisen.

May 7th  – Mountain View

I started the day with a Skype call with my sweet daughter, Maya.

Then we all went to Google Campus in Mountain View.

Here we were joined by two amazing people – my literary agent Doug Abrams (on my left), and my partner in writing Mindsharing, Lara Love Hardin (on my right).

I had the opportunity to give an 'Authors @ Google' talk which was recorded and will be shared on YouTube soon.

From there we took a 4-minute ride just across the street towards LinkedIn HQ, where I had the opportunity to speak to LinkedIn employees. One of their VPs told me that when LinkedIn was founded, when Reid Hoffman, the founder, explained what LinkedIn was all about in order to raise VC money, he said that it was a crowdsourcing platform for professionals.

From there we moved to JCC Palo Alto to deliver the last talk of this busy day.

This was one of the most emotional talks I've ever gave. The audience gave me so much love and it felt a little like my Bar Mitzva :)


May 8th  – Palo Alto

Today we all went to Facebook HQ. Gil Hirsh, my dear friend, showed us around.

I left a copy of the book for Mark Zuckerberg. I hope he'll find it interesting.

From there we went to Stanford University to have a recap meeting and discuss the next phase of the documentary.


May 9th  – Bay Area

Today I've spent quality time with one of my best friends, Eran Arbel, who lives here.

He took me to Silicon Valley's favorite book store, Books Inc. He looked for my book, and here it was…

In the evening I gave a talk in Pleasanton to a local group from the local Jewish community. I learned about the famous Jewish quote: "Who is wise? He who learns from all men" (Pirkei Avos) which describes the essence of crowdsourcing.


May 10th  – Travelling from SFO to DC

Today I went to the airport. My flight to DC was delayed for a couple of hours so I walked around the terminal. I was happy to see Mindsharing at the terminal book store.

A short Skype call with my family. I miss them so much!

5 hours later I landed in Washington DC for the final part of this journey.

May 11th  – Washington DC

I started the day by renting a city bike and going through all the beautiful monuments.

I went back to my hotel, the Washington DC JW Marriott. I had 30 minutes to take a quick shower before an interview at NPR.

I was trying to get into my room but the door didn't open. I am an experienced traveler and know that this happens from time to time. I tried changing keycards but the door still didn't open.

I called security and after 5 more minutes a special police officer came. He wasn't able to open the door either, so he went to get a computer and connected it to the door. Another 10 minutes passed by and he called another colleague. Both of them tried over and over, but they couldn't open the door

I must admit that by that time, after about 20-25 minutes, I was nervous as I was about to miss my deadline for the interview.

Then the two security officers called maintenance and asked them to break the door down.

Well… they drilled the door and to everyone's surprise – they still couldn’t open it!

This is what it looked like:

After 40 minutes (!!!) they managed to break the door, Bruce Lee style.

I changed clothes and ran like crazy to get a taxi. I arrived to the NPR building late and ashamed.

I was lucky that the host was also late and we could start the interview for NPR's Tech Nation with Dr. Moira Gunn. You can listen to this interview here.

From there I went to deliver a talk the Israeli Embassy. No pictures are allowed from inside this building for security reasons. It was a very special experience.


May 12th  – Last day – Washington DC

Today I had a meeting with Genn Gustetic, the head of open innovation at the White House.

We talked about the role of crowdsourcing in solving humanity’s biggest challenges. The White House and different government agencies initiated more than 400 crowdsourcing activities in the last 5 years.

What an amazing way to finish my book tour.

On my way to the airport, I spotted the Library of Congress.

I asked the librarian to look for Mindsharing and… It was there!

On my way to the airport, I saw this sign.

There isn't a better quote that can express my feeling at the end of this amazing book tour.

The moment at which your dream becomes reality is a very special moment. I feel so grateful to have had this opportunity, and to have such an amazing crowd of thousands of people who were with me and helped create Mindsharing and shared so much love with me during this tour.

I am as good as my crowd.

Thank you all.

נכתב בתאריך 18/4/2015 בשעה 8:27 מאת Lior Zoref

With exactly one week until Mindsharing book launch, I am thrilled to share with you the crowdsourced launch agenda.

I've marked in red where I need help or lectures open to anyone.

Direct links: Philadelphia, New York, Boston, San Fransisco, Bay Area, Washington DC


April 27 –  Philadelphia


08:30-10:00 Breakfast at the Israeli consulate with marketing and media professionals

12:00-13:00 Fox Business School, Temple University – Lecture

13:00-14:00 Fox Business School, Temple University – Lunch with faculty

16:00-16:30 Radio interview at WRDV-FM – "I Hear America Talking" by Birtan Collier 

17:30-19:00 Bloggers and journalists round table – Ceisler Media & Issue Advocacy


April 28 – New York


06:30-06:45 Radio interview at WNPV-AM – "AM Edition" with Darryl Berger and Joe LeCompt

07:00-08:30 Train to New York

11:30-14:00 Landmark CIO Summit – Lecture at the Time Warner Center – Event Link

15:30-16:30 Ourbrain – Lecture

19:30-21:00 Book launch party hosted by IAC NY at WeWork Soho – Registration Link 


April 29 – New York

08:15-10:00 Breakfast event hosted by Jeff Pulver at The Little Beet – Registration Link 

12:30-14:30 American Management Association (AMA) – Lunch

14:30-16:00 American Management Association (AMA) – Video recording


April 30 – New York

12:00-14:00 Columbia University – Lunch with faculty 

14:30-16:00 Columbia University – Lecture – Registration link 


May 1 – New York

13:00-14:30 Israeli Consulate Event – Lecture

14:30-17:00 United Nations – Visit


May 2 – New York

09:00-12:00 Jeff Pulver Video Recording.

012:00-18:00 Additioanl recordings 


May 3 – Boston


11:00-14:00 Train to Boston (someone wants to join me on the train?)

17:30-18:30 Private meeting (Newton)

18:30-20:00 Private dinner (Newton)

20:00-21:30 Book launch party hosted by IAC Boston – Registration link (open to all)


May 4 – Boston

09:00-11:00 TripAdvisor – Lecture

12:00-17:00 MIT Media Lab – tour and meetings

17:00-18:00 MIT Media Lab – Lecture hosted by MISTI

19:00-21:00 Cambridge Innovation Center – Lecture at the Boston CIC – Registration link (open to all)


May 5 – Travel

12:00-16:00 Flight from Boston to SFO

19:00-21:00 Private dinner (Palo Alto)


May 6 – San Fransisco


12:30-13:30 WeWork Golden Gate  – Lecture (open to WeWork members) - link

16:30-18:00 Bloggers round-table at WeWork Golden Gate Looking for names and email addresses of tech bloggers and journalists in SF area. If you know any, please let me know


May 7 – Bay Area


(I'll be joined by Doug Abrams, Lara Love Hardin and Ori Eizen during that day)

12:30-14:00 Authors @ Google talk (Mountain View) – Lecture

16:00-17:00 LinkedIn (Mountain View) – Lecture

19:00-21:00 Book launch event at the JCC (Palo Alto) – Lecture – Registration Link (open to all)


May 8 – Bay Area

Morning    Video recording with Ori Eisen


May 9 – Bay Area

TBD            Another talk – tentative

21:00-22:30 Pleasanton, Chabad of the Tri-Valley – Lecture – Registration link (open to all)


May 10 – Travel

08:36-16:45 Flight from SFO to Washington DC 


May 11 – Washington DC


15:00-16:00 Israeli Embbasy – lecture

I still have time for additional engagemnets in Washington DC. Let me know if you have any ideas.


May 12 – Washington DC

10:00-11:00 The White House (Yes, this is the grand finale)

18:39-16:20 Flight back to Tel-Aviv flag


One last thing – I'm looking for a high quality small video camera with an option to add an external microphone. If you have one to loan me for the launch tour, I'll be greatfull.


Starting next week I'll share my journey daily. 

Stay tuned…

נכתב בתאריך 25/3/2015 בשעה 14:41 מאת Lior Zoref

beachA few days ago, I had the opportunity to host Singularity University's conference in Tel-Aviv.

After speaking briefly about Mindsharing, someone from the audience asked me, "how is writing a book using crowdsourcing different than traditional writing?"

Good question.

Here are four insights I gained after spending almost 3 years in writing a book with thousands of people who took part in this crowdsourced effort.


1. Extensive research

Research is a key part of developing an idea. With so many information sources such as published research papers, book and press articles, research is a time consuming and challenging.

While sharing the different chapters in Mindsharing with my crowd, many people volunteered to help me do better research.

They have sent me dozen of relevant articles, books and links to YouTube talks from other researcher and authors. This is how I learned about the strength of weak ties, the science behind how our brain is wired for connections, social production and many other ideas that I reference in the book.

Crowdsourcing helped make Mindsharing a solid idea based on the ideas of leading researchers while taking them one-step further.


2. No writer's block

Any author knows what writer's block is. It is when an author loses the ability to be productive and write.

The first time it happened to me, I was scared. What if I'll miss my deadline? What if I've lost my ability to write?

I shared this feeling with my crowd and the crowd came back sharing with their empathy and many ideas on how to cope with a writer's block.

As a result, I left my office and started to write outside while visiting inspiring places and meeting inspiring people.

Tel-Aviv's beautiful beaches and colorful sunsets became my favorite settings for creativity and writing.


3. Real-time feedback

"Feedback is breakfast of champions", Ken Blanchard.

Using crowdsourcing while writing means constant feedback in real time. Whenever I share a new idea, a new chapter or any dilemma, I get immediate feedback.  

Over the months and years of writing, I've became addicted to this feedback. Feedback is food for constant challenge and improvement.

It makes the author more committed to the readers as they constantly push him to do better work.


4. Being confident

This is probably my biggest insight.

I cannot imagine how authors wait until their book is published to learn how people react to their work.

The writing process can take many months and years in which they remain clueless what the people will think about their work.

Using crowdsourcing I found myself surrounded by people who told me they appreciate what I do, they find it useful and inspiring.

I received phone calls and emails from people I never met (weak ties) after they've read and commented on a chapter I shared. Many of them were emotional and enthusiastic about what they have read.

I knew people find value in Mindsharing long before I finished writing it. I knew it touches people's lives in a profound way.

There's no better feeling an author can get and crowdsourcing allowed me to feel this while and not after writing the book.


Crowdsourcing takes time. It makes the writing process more complicated adding many new steps (as I describe in the book).

For me it was worth the effort.

I'll never write alone.

נכתב בתאריך 16/3/2015 בשעה 13:44 מאת Lior Zoref

https://www.flickr.com/photos/jurgenappelo/7749079740/in/photolist-cNL4r7-4vdGSp-9M26Jg-7RD8PQ-dQuDXo-5nhLot-dYGGKt-9dMEw9-6wGGg9-gVskFY-dQp4Xr-aBNv9m-r9uVnA-rr5oai-quhVzB-r7L2JK-qu5NMd-r9uUgh-rr5n4R-r9CmU4-r9uTQs-r7L1Sp-qu5MGC-qu5MCj-r9vUJG-rqZ1Jj-r9CkGe-9D6Ps8-6BNKeN-n2HCV-6LXcjN-8QaTgm-8Q7Mti-dqxoFv-6LRUM8-ahEZH8-r7PEYi-82EA7f-8KJJgT-8QaSYo-9D6QjF-9D6QfR-9D6QbF-9D6Q8x-9D9K5j-9D9K2J-9D9JZh-9D6PZp-9D9JVm-arq76AI admit that I was not a huge LinkedIn fan until two years ago.

Then, while writing my book, I started to experiment and learn how LinkedIn can be a platform for crowdsourcing.

I would like to share with you what I learned: 4 LinkedIn tips to improve our career.

In the past months, I am planning the US book launch. LinkedIn became one of the most useful tools for me.

This is what I learned.


1. Smart Search

Whenever you look for new business opportunities, finding the right contact persons is key.

When you search for a company in LinkedIn (at the top bar), you have an 'advanced' button. When you click on it, you see many options to refine your search. You can specify the company you are interested in, a specific location (for example of their HQ).  

Then then come the secret ingredient: keywords.

I was looking for Israelis in each company. Therefore, I just wrote 'Israel' in the keyword.

The result is that anyone who studies in an Israeli university or had a past job in Israel will appear in the results.

Many people replied to me that way! I was invited to speak at TripAdvisor, AirBNB and LinkedIn using this simple method.

You can see the full list of places I'm about to visit at this link. If you wish to help and introduce me to more organizations, feel free to contact me.


2. Sending an email to anyone

After finding the contact persons in each organization, the next challenge was how to reach them. LinkedIn does not tell you what their email address is and they might not approve your connection request.

InMail is a paid feature (starting 25$ a month) which allows you to send a message to almost anyone on LinkedIn.

When you sign to LinkedIn Premium, you can try it one month for free and then cancel if you didn't find value in it.

In addition, when you join many LinkedIn Groups, you can write directly to any contact within those groups without having a Premium account.


3. The Power of Groups

The most powerful place in LinkedIn is Groups. Groups allows you to crowdsource and ask questions (In my book I share this process in details).

I created a list of the most popular LinkedIn groups that can help you out.

Here's the link to this list.


4. Your Profile

This is basic stuff but still many people make mistakes when it comes to their profile. Here are some tips about creating a killer profile:

Go beyond your standard title. For example, you can add a few words about your passion.

Make sure to add your volunteer experience. People always prefer doing business with someone who is not only professional but also a good person.

Don't be shy about your experience (but make sure you keep it authentic). Add videos/pictures.

Add as many connections as you can.

Check for typos and make sure you have a nice professional photo of yourself.


LinkedIn is a powerful tool, not only for those who look for a new job. It's a great place for crowdsourcing and finding new business opportunities.

And if we're not connected, here's a link to my profile :)

נכתב בתאריך 20/2/2014 בשעה 12:11 מאת Lior Zoref

imageAfter two years of pregnancy and one sleepless night, I feel as if I’ve just gave birth to a new baby.

My book is being sent just now to the publisher (Penguin Random House).

227 pages.

60,443 words.

Thousands of people (you) participated in writing and editing the book.
What an amazing journey…

In the next few months, the publisher will make additional edits, design the final cover and prepare for launching the book in October (and its already available for preorder on Amazon).

I’ll send a detailed thank-you later, but meanwhile, I feel that I must thank the thousands that were part of creating the book. I don’t know most of you personally (or just learned to know you throughout the writing process) but I feel I owe you deep gratitude.

Thank you for your thousands of ideas, edits, feedback and kind words.

Special thank you for Doug Abrams and Lara Love. They are my partners in developing and writing the book. We delivered this baby together. I couldn’t have dreamed of having better partners and friends in this journey. I love you so much!

I invite you to join the official Mindsharing Facebook page for further updates.

נכתב בתאריך 29/4/2013 בשעה 7:33 מאת Lior Zoref

Exiting news…

I am starting a fascinating journey writing my first book.

The book will be called Mind Sharing. Mind sharing is a crowd-sourced book about crowd-sourcing. It will show how anyone can upgrade their life with the power of social media and crowd wisdom. As far as I know, following my crowd-sourced talk at TED, this will be the first ever crowd-sourced book.

Recently, I’ve signed agreement with Portfolio imprint. The book is written in English and will be published in several countries, among them South Korea (gangam style anyone?). In Israel, it will be published by Kinneret-Zmora Bitan.

I invite you to join me in this journey, share with me your ideas and interesting stories that might become part of Mind Sharing.

Here are the first 2 live webcasts I held with my friend and literary agent, Doug Abrahams, discussion the idea behind Mind Sharing.


One final note: Your contribution may appear in the book. Please note that by writing suggestions, you grant me and unlimited permission and license to include them in the book without getting a reward. When the book will be published, I will thank those who gave the most significant contribution to the writing inside the book and in other ways.

I wish to thank from the bottom of my heart to those who choose to take part of this exciting project :)

נכתב בתאריך 15/2/2012 בשעה 7:26 מאת Lior Zoref

Just two more weeks to go.

I’m so excited.

The TED talk is ready and I already done a few dozen rehearsals.

The process of creating my talk was fascinating and surprising.

It started with thinking about the structure of the talk, looking for crowd wisdom inspiring stories , receiving creative ideas to convey the message (like the ox, quotations and more), linguistic proof using Wikipedia, editing a video with the crowd, doing the dress rehearsal and more.

The 16 year old Or Sagy has created a diagram to present all the stages in the process by weeks. Here is the big picture:


Here is a link to a high resolution image.

Indeed it is a complex task which required a substantial amount of time.

But, during the process I have met fascinating people, I received amazing ideas and according to your feedbacks, the presentation (touch wood) is excellent. Thank you!

In two weeks I’m going to make my dream come true.

And then, when I will try to be the best I can be, toward the end of the presentation, I will say this sentence which concludes the journey I’m going through in the best way:

"Dreams are what guides us and what helps us to become the best thing that we could be. Dreams are what make us who we are" – Sir. Ken Robinson.

נכתב בתאריך 2/2/2012 בשעה 11:39 מאת Lior Zoref


Do you dream of giving a TED talk? Here is your chance.

As you know, my way to TED started in the TED auditions last year.

It was the first time that the TED team decided to do auditions.

The auditions were amazing and contributed a lot to the coming TED conference (in 3 weeks, god help me).

Next year, 14 auditions will be held in 6 countries!

A big part of TED 2013 will be based on crowd sourcing.

Here is a link to TED 2013 and here is the link to the audition program.

I would be more than happy to assist anyone who plans to audition. Update me if you are in this :-)

Get my best work sent for free
Learn how to make better decisions, tips, stories from behind the scenes and much more...
Never display this again