The Aha moment of insight

Written by Lior Zoref Date 4/12/2011 Time 16:09

One of the greatest challenges I have as I prepare my TED talk is to explain a complex idea in a simple way. I hope to achieve this by telling a few exciting stories which will act out the idea (stories which I’m collecting with your help here).

But… beyond the stories, I want to create one moment, towards the end of the presentation where people would say "AHA!". This moment is called the AHA Effect. An inspiring moment in which the audience fully understands the idea.

The best TED speakers have created such moments. Here are a few examples:

Brain scientist Jill Bolte wanted to demonstrate how the two parts of the brain act separately and have a different personality. In the midst of the presentation, she held a real human brain, parted the two lobes, and showed how small the connection between them was.



Bill Gates wanted to demonstrate the hazard caused by mosquitoes carrying malaria in third world countries, so he suddenly took out a jar, opened it and released the mosquitoes in to theatre.



Jamie Oliver wanted to demonstrate how much sugar is found in what school kids eat. He poured a full wheelbarrow of sugar cubes, an amount equal to the sugar found in school kids food over 5 years.


So what do you think I should do to create such an experience?

If the idea that is chosen for the presentation be raised here, I promise to show the photo and name of the person who offered it during the TED talk J

The ideas have to relate to the TED talk theme. Here is a reminder:

Wisdom of Crowds theory exists for many years. The theory states that the collective wisdom of big crowds is smarter than experts as we solve problems or make decisions. 
Until recently, the use of the wisdom of crowds was possible primarily for organizations that have invested resources in developing technological solutions that transformed crowd wisdom into products such as Wikipedia for knowledge. 
In my PhD research I investigate how social networks allow each of us to use crowd wisdom in the daily process of thinking and decision making.

This means that anyone with enough social network friends can ask questions that will require them to think. The collective wisdom from all the answers is probably the smartest thing to do. 
There are already a few people who are using this method. By doing so, they upgrade their ability to think and make decisions significantly. 
Currently, the most popular activity in social networks is sharing. In the future we might use social for something completely new – thinking.

I’m sure you have creative ideas to demonstrate this message, so don’t hold back and share them here.

Thank you.

(link to facebook comments)

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